Meet our new team member: An experienced global business operator and entrepreneur

Aufort
2 min readAug 1, 2023

We are thrilled to introduce our newest team member, Michael Lawal, Head of Growth, who brings a wealth of experience and expertise to Aufort. With 15 years of global business operations, investment, and entrepreneurship under his belt, Michael is a valuable addition to our team.

Michael Lawal

Background and Expertise: A Multifaceted Journey

Michael has represented diverse roles in his career, covering product management, business operations, people management, and fundraising in various markets across Europe, South East Asia, the Middle East, and Africa. His technical proficiency, combined with his extensive experience in scaling up start-ups across multiple geographies, has equipped him with a keen understanding of the challenges and opportunities within the startup world.

As someone who has worked cross-functionally in fundraising, hiring, compliance oversight, and securing regulatory approvals, Michael possesses end-to-end insights into business operational dynamics. This experience has honed his accountability, conflict resolution, and decision-making skills, making him adept at managing resources and delivering results within organisational frameworks.

Joining Aufort: A Strong Belief in the Mission

Michael expresses a deep resonance with the problem Aufort is solving. He strongly believes that there is a significant need for Aufort’s product in emerging markets where currencies heavily rely on USD, and economies experience hyperinflation. Michael sees the potential for this product to empower people in his community to build generational wealth, making it a mission close to his heart.

Personal and Professional Goals: Building a Better Future

For Michael, this new position is an opportunity to make a meaningful impact. His personal goal is to see countless people saving for their future and creating wealth through Aufort’s offerings. Professionally, Michael aims to play a pivotal role in scaling the product globally and achieving product-market fit.

Beyond Work: Remote Work and Fatherhood

When not in the office, Michael enjoys the freedom of remote work, which allows him to work from anywhere in the world. Moreover, he cherishes the joys of fatherhood, making his life a beautiful blend of work and family.

Fun Fact: An Accurate People Reader and Cooking Enthusiast

Michael possesses a unique talent for accurately reading situations and people, a skill that serves him well in both his personal and professional life. Beyond that, he has a passion for cooking and enjoys hosting gatherings, bringing people together through good food and warm hospitality.

Motivated by Freedom

Michael’s favourite motivational quote is “Be free, be love, and be you,” encapsulating his philosophy of embracing authenticity and living life on his own terms. His personal motto “Get shit done,” reflects his determination to accomplish his goals and make a positive impact.

Please join us in giving a warm welcome to Michael Lawal, and we look forward to the exciting journey ahead as we work together to achieve our shared vision at Aufort.

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