Introducing Kristel: Aufort’s New CMO Driving Innovation and Growth

Aufort
2 min readMar 26, 2024

--

We’re thrilled to announce that Kristel Kongas has joined us as the Chief Marketing Officer at Aufort! With an extensive background in brand development, marketing of financial products, and serving as the founder of a successful marketing agency, Kristel brings a wealth of experience and innovation to our team.

Kristel’s career has been dedicated to elevating brands and crafting compelling marketing strategies, primarily within the financial sector. From pioneering branded disposable coffee cups for advertising to evolving her hobby project into a full-service marketing agency, her journey is a testament to her creativity and leadership.

Why Aufort?

Kristel’s investment journey began in 2016, diversifying through real estate, shares, bonds, and business loans. Her engagement with Aufort transformed from an investor to an integral team member, captivated by the brand’s potential and the dynamic team behind it. Kristel is now on board to propel Aufort’s brand development further, protecting her investments and contributing to a vision she believes in.

Goals at Aufort

On a professional level, Kristel is eager to navigate Aufort through new territories, especially the vibrant and evolving African market — a new venture in her illustrious career. Personally, she is driven by the opportunity to enhance Aufort’s brand, aligning with her investment interests and dedication to brand growth.

Balancing Work and Wellness

Embracing the flexibility of remote work, Kristel balances her professional commitments with an active lifestyle. Whether it’s tennis, gym, or a brisk walk, staying active is non-negotiable for her, reflecting her belief in maintaining both physical and mental vitality.

Beyond her professional pursuits, Kristel is a fitness trainer, life coach, and mentor, highlighting her commitment to physical and mental balance. She advocates for the value of having a mentor, someone who acts as a responsibility partner and offers perspective and guidance towards achieving goals.

Join us in welcoming Kristel to our team! We’re excited for the journey ahead and the innovations she’ll bring to Aufort.

Discover more about Kristel at kristelkongas.ee

--

--