Golden Insights: 73% of Kenyans See Gold as the Safest Asset

Aufort
3 min readApr 4, 2024

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Gold, with its enduring legacy as a symbol of security and prosperity, continues to be a preferred investment across the globe. At Aufort, we merge this timeless asset with cutting-edge digital technology to offer our clients a unique investment experience. Drawing insights from our Kenyan user base, we delve deep into what makes Aufort the go-to choice for digital gold investment.

The Pulse of Our Community

Investment choices are a reflection of personal goals and the desire for financial security. In Kenya, the attraction to digital gold via Aufort stems from a blend of trust and the historical resilience of gold.

Survey highlights include:

  • 73.3% of Kenyans regard gold as the safest asset, underlining its unwavering appeal amidst market fluctuations
  • 64.29% endorse Aufort’s security and reliability, affirming the platform’s commitment to user trust and safety
  • Security measures on our platform received a 4.57/5 confidence rating, while customer satisfaction stands at an impressive 4.71/5
  • 66.75% view gold as protection for their assets against inflation
  • 60% of clients trust Aufort for our comprehensive security measures

These figures are not just numbers — they signify our dedication to offering a secure and satisfactory gold investment experience.

Safe and Reliable Service

Among Kenyan investors, 64.29% regard gold as a strategic defense against inflation. Gold’s stability provides security in volatile times, reinforcing Aufort’s dedication to safe, reliable investments. Our platform protects investments, offering peace of mind and a trusted partnership in financial navigation.

Recommendation score 4.9/5

Our users’ willingness to recommend Aufort, with a score of 4.93/5, demonstrates the deep trust and satisfaction in our platform. This endorsement reflects our commitment to merging technology with tradition, prioritizing security, reliability, and supportive customer service. We strive to make gold investment accessible, valuing user recommendations as key success indicators.

66.75% View Inflation Protection as Key Factor

66.75% of our clients prioritize gold for its inflation hedge capabilities, with earning extra income as a secondary motive. This strategic approach underscores gold’s dual role as a stable asset and growth opportunity, aligning with our Kenyan clients’ sophisticated investment strategies.

60% Trust in Aufort’s Security Measures

60% of clients trust Aufort for our strong security measures. This confidence highlights the importance of robust security in digital investments, affirming Aufort’s status as a trusted gold investment platform.

Valuable Customer Feedback Shapes Our Path Forward

Our clients have voiced insightful feedback, emphasizing the need for Aufort to expand its reach and understanding across Africa. There’s a clear call for increased community engagement, suggesting that through philanthropy, cultural events, and local partnerships, Aufort can significantly enhance its presence and reputation. The suggestion to develop a mobile app underscores the demand for more accessible and convenient services, highlighting the importance of technology in modern investment strategies. Furthermore, introducing a savings component and increased promotional activities, such as distributing more promotional gold, are seen as effective strategies to encourage new users to join our platform.

Summary

User feedback is our most valuable asset, steering us towards continual enhancement of our services. The insights from our Kenyan community underscore our mission to innovate and secure your investments, ensuring Aufort remains at the forefront of digital gold investment.

Ready to secure your financial future with the stability and potential of gold? Visit www.aufort.africa today to discover how our platform can empower your investment journey. Join the community of satisfied Kenyan clients who trust Aufort to protect and grow their wealth.

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Aufort
Aufort

Written by Aufort

The Next Generation Gold Bank

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